New maintenance platform is ‘Pokemon Go for street furniture’
The Danish company RabbiT Data has developed a new solution that enables municipalities and utility companies to maintain critical infrastructure through crowdsourced data – information collected using a gamified app
A new app from the Danish company RabbiT Data makes it simple and efficient to register the condition and faults of everything from cable cabinets, fire hydrants and manhole covers to streetlights and other essential urban assets.
Users – who may be employees from companies or municipalities as well as selected volunteers – can register observations through the app in under a minute while also taking part in engaging competition elements that reward activity and accuracy.
From idea to business
RabbiT Data was founded by Elisabet Jørgensen, former Head of Asset Management in Ørsted’s power plant portfolio, and Lars Møller Uhd, who previously worked at N1. The idea behind the company arose from a concrete need for better data on tens of thousands of cable cabinets and from an internal initiative at N1, where employees helped register cabinets in the field.
“The results clearly showed how effective it was when employees contributed to the data foundation themselves. They took pride in it, competed – and even created a trophy to pass around. That was our aha moment: If adults can get absorbed in games like Pokémon Go, they can also be motivated to collect data for the green transition,” says Elisabet Jørgensen.
With support from the Beyond Beta Energy accelerator program and its network, and financial support from the InnoFounder programme, the solution is now developed, tested and ready for the market.
RabbiT Data has just signed its first contract.
How the platform works
RabbiT Data’s platform combines crowdsourced data collection, advanced image recognition and automated backend flows.
When a user arrives at an asset such as a cable cabinet or a streetlight, they are guided through a quick registration process, where they assess the condition on a scale within the app. The process takes an average of 55 seconds. Afterwards, the utility or municipality responsible for maintaining the assets can quickly deliver service or repairs if needed.
In a 2025 test in Aarhus, RabbiT Data inspected 3,407 cable cabinets in six days with 26 people – simply by turning it into a game. By comparison, the local grid company inspects around 4,000 cabinets per year.
Gamification and volunteers deliver better data
The app is not publicly available in the App Store. Customers designate their own users, who typically go through a short 20‑minute onboarding to understand the purpose and the security behind data collection.
Users may include employees out walking, volunteers from local sports clubs or associations, or others who regularly move around local areas.
“In principle, anyone can do it, but what matters is selecting the right people and giving them an understanding of why. Once they get started, they are hooked by the competition elements,” explains Elisabet Jørgensen.
Gamification also means that users are not driven by financial incentives, but by fun, exercise, and climate impact:
“When a technician doesn’t have to drive out, we save time, money and CO₂. And the user gets an experience and a competition out of it,” says Elisabet Jørgensen.
Growing demand from municipalities and utilities
There is strong interest from municipalities facing large maintenance tasks and limited resources.
Skanderborg Municipality has already been working purposefully with modelling and condition assessment of their streetlighting.
In collaboration with RabbiT Data, large‑scale structured data collection is now being integrated into the continued effort to document and monitor the development of mast conditions over time. Here, 200 employees are participating in targeted mapping of risk components that can be assessed without extensive technical work – such as the condition of the mast at ground level and whether the inspection hatch is properly secured.
Ready for commercial scale‑up
After a year of development and validation, RabbiT Data is ready for the next phase.
“We know the idea works. The next step is to build a strong sales cycle and scale the business. As entrepreneurs, we don’t have the capacity to fail many times, so it’s crucial to ask the right questions and approach the market strategically. Søren and Noor from Beyond Beta Energy have really helped guide us in that process,” says Elisabet Jørgensen about the support she has received through the accelerator program offered by Next Step Challenge in collaboration with the Danish energy cluster, Energy Cluster Denmark.
RabbiT Data offers not only the technology, but also advisory services on implementation, culture, incentive structures and organizational anchoring.
“In the end, people should have fun – and at the same time help push the green transition forward, one step at a time,” says Elisabet Jørgensen.
Read more about Beyond Beta Energy
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